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Grassly — The CRM built for
lawn care businesses

Scheduling, invoicing, route optimization, property measurement, crew management, and a customer portal — all in one platform built for the field.

No credit card required
Free forever plan
Setup in minutes

Integrates with the tools your business already uses

Stripe
QuickBooks
Plaid
Mapbox
Telnyx
Resend
Google Maps
Apple Maps

Product

Everything in one platform

From measuring the lawn to collecting payment — built for lawn care, not adapted from a generic CRM.

Dashboard Overview

Real-time business insights

Total Customers
0+5 this week
Jobs Today
0/1267% complete
Pending Invoices
$03 invoices
Monthly Revenue
$0+12%
Weekly Revenue+18%
$350
$550
$450
$700
$600
$850
$750
MonTueWedThuFriSatSun
Upcoming JobsToday
Smith ResidenceLawn Mowing
123 Oak St
9:00 AM
Johnson HomeHedge Trimming
456 Maple Ave
10:30 AM
Wilson PropertyFertilizer App
789 Pine Rd
2:00 PM

Property Tracing & Measurement

New

Measure turf, beds, driveways, and sidewalks right on the satellite. Live square footage per zone, verified from your own desk.

Back turf
4,200sq ft
Front turf
2,800sq ft
Driveway
1,200sq ft
Beds
180sq ft
Total measured8,380 sq ft

Route Optimization

AI-powered routing saves hours every week

1
2
3
4
5
5 stops12.3 mi45 min
Save 2hrs!

12+ stops routed via Mapbox Matrix API.

Invoice Templates

Professional invoices with 3 beautiful templates

Your Company
Lawn Care Services
Paid
INV-2024-001
Bill To
John Smith
123 Oak Street, Springfield
Weekly Lawn Mowingx4
$200.00
Edging & Trimmingx4
$100.00
Fertilizer Application$75.00
Total Due$375.00

Weather-Aware Scheduling

See the week's forecast on your calendar. Reschedule rain-outs before they cost you.

Mon
72°
0%
Tue
68°
10%
Wed
64°
25%
Thu
58°
85%
Flag
Fri
62°
40%
Sat
70°
15%
Sun
74°
5%

Smart Upsell Engine

New

AI surfaces service gaps and seasonal opportunities you're missing. Every week, a fresh list of who to call.

Smith Residence
Fall cleanup · Seasonal
$450
Johnson Home
Overseed & aerate · Cross-sell
$320
Wilson Property
Renewal due · Renewal
$1,200
This week12 opps · $4,270 ARR

Customer Hub

White-label client portal

9:41
Customer Hub
Welcome, Sarah
Next Service
Jan 22
Pending Estimates
2
Outstanding
$125.00
Quick Actions
Request Service
View Estimates
Pay Balance
Contact Us
Home
Jobs
Pay
Profile

Your Brand, Their Experience

Give your customers a professional, branded portal to view services, pay invoices, and communicate with your team.

Self-Scheduling
Customers book services online
Easy Payments
Accept cards & bank transfers
Digital Estimates
Approve quotes with one tap
Direct Messaging
Two-way communication

Programs & Chemicals

Fertilizer schedules, chemical logs, and compliance tracking — all in one.

Pre-emergent
Early spring fert
Summer treatmentNext
Fall overseed

Unified Communications Hub

New

Two-way SMS, email threads, and AI-polished replies. Every conversation with every customer, in one inbox.

S
Sarah WilsonSMS

Hey — could you come a day early this week?

2m
M
Mike JohnsonEmail

Thanks for the invoice, paid online just now.

1h
D
Davis FamilySMS

Can we add edging next visit?

3h
AI Polish
Threaded

Instant Quotes

New

Your public provider page turns visitors into itemized quotes — leads land in your inbox.

Quote #104Lead captured
Weekly mow$45
Spring cleanup$220
Mulch install$480
Total$745
Email sent · lead added to CRM

Explore All Features

Everything you need to run and grow your lawn care business, organized by category.

Scheduling

Drag-and-drop calendar management

Route Optimization

AI-powered route planning

Crew Management

Assign and track your teams

Time Tracking

GPS-verified time logging

Features

Built for lawn care pros

Every feature was built for this industry — not a watered-down generic CRM.

Property MeasurementStarter+

Trace turf, beds, driveways on satellite imagery

Smart Upsell EnginePro+

AI-generated renewal and cross-sell opportunities

Weather-Aware Scheduling

7-day forecast overlaid on your calendar with rain-out flags

Instant Quotes

Public provider page builds itemized quotes, lands leads in CRM

Customer CRM

Contacts, notes, tags, and service history

Property Management

Multiple properties per customer with details

Job Scheduling

Day/week/month calendar with recurring jobs

Route Optimization

Create and optimize daily routes (12+ stops via Matrix API)

Invoicing

Create, send, and track invoice payments

Estimates

Send estimates with customer approval workflow

Stripe Payments

Accept online payments with payment links

Customer Hub

Branded portal for customers to view jobs and pay

Appointment Booking

Customers can request service appointments

Referral ProgramStarter+

Track customer referrals and rewards

Multi-Step Programs

Fertilizer and treatment program scheduling

Chemical Tracking

Log chemical applications for compliance

Bilingual (EN/ES)

Full interface in English and Spanish

Time TrackingStarter+

Clock in/out for employees

Crew ManagementStarter+

Assign crews to routes and jobs

Crew PortalStarter+

Mobile job list and status updates for field workers

Message BlastsStarter+

Send bulk SMS or email to customer segments

Email CampaignsStarter+

Scheduled campaigns with audience targeting and analytics

Renewal CampaignsStarter+

Seasonal re-enrollment with customer self-service and job conversion

QuickBooks Sync

Two-way sync for invoices and estimates

Job Photos

Capture before/after photos on jobs

Two-Way MessagingPro+

SMS (Telnyx) and email conversations with customers

AI Message PolishPro+

Claude-powered reply refinement in every composer

Plaid BankingPro+

Connect bank accounts for automatic expense sync and balance tracking

Expense TrackingPro+

Track business expenses with receipt upload and auto-categorization

P&L ReportsPro+

Real-time profit and loss statements

Mileage TrackingPro+

IRS-compliant mileage logging with tax deduction calculation

Cash Flow ReportsPro+

Track inflows, outflows, and running balance

Tax SummariesPro+

Quarterly tax reports with CSV export

See How We Compare

Grassly delivers enterprise features at a fraction of the cost.

Swipe to compare
GrasslyBest Value
Jobber
LMN
ServiceTitan
Starting Price
$0/mo
$49/mo
$355/mo
Custom
Full-Featured Free Plan
Price for 10 Users
$19.99/mo
$169/mo
$557/mo
Custom
Long-Term Contract Required
Customer Portal Included
Add-on $
Works on Any Device (PWA)
Built-in Spanish Support
Route Optimization
QuickBooks Integration
Seasonal Renewal Campaigns
Expense Tracking
Pro+
P&L Reports
Pro+
Mileage Tracking
Pro+
Bank Account Sync
Pro+
Add-on $
Add-on $
Setup Time
Minutes
Hours
Days
Weeks
Save up to $500/monthcompared to competitors

Some Grassly features require a paid plan. See pricing for details.

Simple, Transparent Pricing

Start free, scale as you grow. No hidden fees, no contracts.

MonthlyAnnual

Free

Perfect for solo operators

$0/month

+ 2% processing fee

  • Up to 100 customers
  • Scheduling & calendar
  • Route optimization
  • Invoicing & estimates
  • Stripe Connect payments
  • Customer portal
  • GPS tracking & job photos
  • Chemicals & programs
  • QuickBooks sync
  • Logo & email branding
  • Bilingual (EN/ES)

Starter

For small crews

$9.99/month

+ 1.25% processing fee

  • Everything in Free, plus:
  • Up to 500 customers
  • Up to 5 team members
  • Time tracking
  • Crew management
  • Email & renewal campaigns
  • Referral program
Most Popular

Pro

For growing businesses

$19.99/month

+ 0.5% processing fee

  • Everything in Starter, plus:
  • Up to 1,000 customers
  • Up to 15 team members
  • 1 additional admin
  • Two-way email & SMS
  • Plaid banking integration
  • Expense tracking & P&L reports
  • Mileage tracking & tax summaries
  • Priority support

Enterprise

For large operations

$39.99/month

+ 0.25% processing fee

  • Everything in Pro, plus:
  • Unlimited customers
  • Unlimited team members
  • Up to 10 admins
  • API access
  • Custom reporting
  • Dedicated support

No credit card required for the free plan. Upgrade or cancel anytime.

Compare All Features

See exactly what's included in each plan

Swipe to compare plans
FeatureFreeStarterProEnterprise
Limits
Customers100400750Unlimited
Team members1 (owner)310Unlimited
Admins110
Core Features
Customer CRM
Property management
Job scheduling
Route optimization
Invoicing & estimates
Customer portal
Appointment booking
Referral program
Multi-step programs
Chemical tracking
Bilingual (EN/ES)
Mobile PWA
Team & Crew
Time tracking
Crew management
GPS tracking
Job photos
Marketing & Comms
Email campaigns
Renewal campaigns
Message blasts
Two-way email
Two-way SMS
Email branding
Integrations
Stripe payments
QuickBooks sync
Fee pass-through
Grassly processing fee2%1.25%0.5%0.25%
Plaid banking
Financial Management
Expense tracking
P&L reports
Cash flow reports
Tax summaries
Mileage tracking
Customer statements
Enterprise
API access
Custom reporting
Dedicated support

Start your first season with Grassly

Join lawn care businesses that run their scheduling, invoicing, and crew on one platform — now with property tracing, weather-aware scheduling, and AI-powered upsells built in.

No credit card required
Free forever plan
Cancel anytime
English & Spanish support