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Marketing & Renewals

Grow Your Customer Base, Keep Them Coming Back

Send targeted email campaigns and seasonal renewal offers. Customers respond online, select services, and you convert responses to scheduled jobs with one click.

From Campaign to Revenue in 4 Steps

The simplest way to retain customers and fill your schedule each season.

1

Create

Build your campaign or renewal offer. Choose your audience, set pricing, and customize your message.

2

Send

Send immediately or schedule for later. Each customer gets a personalized link to respond.

3

Customer Responds

Customers select services, confirm pricing, or request quotes. All tracked in real time.

4

Convert to Jobs

Approved renewals become scheduled jobs with one click. Set up recurring schedules automatically.

Email Campaigns

Targeted Email Campaigns

Reach the right customers with the right message. Segment your audience, schedule sends, and track results.

Audience Segmentation

Target the right customers. Filter by all customers, job date range, or manually select recipients for precise targeting.

Scheduling & Drafts

Write campaigns now, send them later. Save drafts for review and schedule sends for the perfect time.

Reliable Delivery

Built-in retry logic and batch sending ensure your campaigns reach every customer, even at scale.

Campaign Analytics

Track open rates, delivery status, and engagement. See which campaigns drive the most response.

Campaign Archive

Browse past campaigns to see what worked. Duplicate successful campaigns to save time.

Professional Templates

Send branded emails that look professional. Your business, your brand, every time.

Renewal Campaigns

Seasonal Renewal Campaigns

Stop chasing customers every season. Send renewal offers and let customers re-enroll online with property-specific service selection.

Seasonal Re-Enrollment

Send renewal offers at the start of each season. Customers receive a personalized link to review and renew their services.

Customer Self-Service

Customers select which services they want for each property, view pricing, and confirm online. No phone calls needed.

Property-Specific Pricing

Each property shows its own service options and pricing. Customers see exactly what they're signing up for.

Response Tracking

See who viewed, responded, declined, or hasn't opened their renewal. Follow up with the right customers at the right time.

One-Click Job Conversion

Convert approved renewals into scheduled jobs with recurring scheduling. Go from response to revenue in seconds.

Quote Requests

Customers can request quotes for new services during renewal. Capture upsell opportunities automatically.

Why Grassly for Marketing?

No other lawn care software offers this level of marketing and renewal automation.

Save hours of phone calls with self-service renewals
Fill your schedule before the season starts
Track exactly who renewed, declined, or hasn't responded
Convert renewals to recurring jobs with one click
Target campaigns to specific customer segments
No third-party email tools needed
Capture upsell opportunities with quote requests

Marketing & Renewals FAQ

Common questions about Grassly's campaign features.

What is a renewal campaign?

A renewal campaign sends personalized offers to your existing customers at the start of a new season. Each customer gets a unique link where they can select which services they want for each property, view pricing, and confirm their renewal online. You can then convert their responses into scheduled jobs with one click.

Can I target specific customers with email campaigns?

Yes! You can segment your audience by all customers, customers with jobs in a specific date range, or manually select individual recipients. This lets you send targeted messages to exactly the right people.

How do customers respond to renewal offers?

Each customer receives a personalized link via email. When they click it, they see their properties with available services and pricing. They can select what they want, request quotes for new services, or decline. Everything is tracked in your dashboard.

What plans include campaign features?

Email campaigns are available on the Starter plan and above. Renewal campaigns with customer self-service are also available starting with Starter. Campaign analytics and conversion tracking are included with Pro and above.

Can I convert renewal responses directly into jobs?

Yes! When a customer confirms their renewal, you can convert their response into scheduled jobs with recurring scheduling in just one click. This saves hours of manual data entry and phone calls each season.

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